Old Spice was founded in 1934 by William Lightfoot Schulte. Its products have gradually increased on the sales market, but it didn't necessarily have the sales that it hoped to have, until its recent commercial which stars former football flayer Isaiah Mustafa. Now people are able to recognize Old Spice as a brand. The reasons behind Old Spice choosing this way of their commercial was because they had to figure out a way to make men want to buy their products. So what better way than to get a super HOT guy with a dreamy voice to make women fall in love with and hope that their men could look as good as Isaiah.
Ever since this commercial debuted in the 2009 Super Bowl, the campaign EXPLODED!!! The name of the commercial was "The Man Your Man Could Look Like," and it attracted 19 million views.This commercial received, in fact, more views than Obama's Victory Speech.
TWITTER! YOUTUBE! and OLD SPICE!
With the popularity of Isaiah Mustafa and Old Spice, their Twitter pages gaiend many followers, who wanted to get to know the "Old Spice Guy." His followers would tweet him and he and his team came up with one of the greatest ways to use social media. He began making Personalized Videos! If anyone would tweet about him, he would respond with a video. A few examples include Perez Hilton and Alyssa Milano.FUTURE?!
This campaign has definitely been an example for other business trying to figure out a way to use social media. Here are 8 Things that were Learned by Old Spice. So, do I believe that Old Spice's campaign has been a success?? DEFINITELY!!! And this is only the beginning, so I'm sure it'll have more ideas flourishing pretty soon!
